Why Some Executives Think Marketing Sucks

At one point in my career, I worked with a bunch of people who didn’t think marketing was important. It’s funny; one of the guys has a Bachelor of Science degree in Marketing from a decent college. Other people, particularly those on the Board of Directors, didn’t believe either. They were believers in what they […]

Read More

Career Decades: Why Have Many?

Do you think of your career regarding the decades related to your chronological age? You know, 20’s, 30’s and on to your what? 60’s. How about 70’s or 80’s? Beyond that? Do you have the nerve to think this way? Should you think of working and being active forever? You know, as long as you […]

Read More

3 Reasons Why Selling Enterprise Technology On Value Requires a Solid Reputation

Want to sell value to your customers? If you do, you had better make sure you have a rock-solid reputation in the markets you serve. Value-based selling in enterprise software and services sales is critical. Companies deciding about enterprise software know the benefits and consequences of their purchasing decisions. Partners and vendors selling to these […]

Read More

My Interview with Nazareth Qarbozian

This interview ran on LinkedIn last week. Naz interviewed me about how where I see sales in the future. As you know, Sales is now a primary aspect in any business large or small. My first question is how will Sales change in 5 years’ time? Sales will continue to become harder over the next […]

Read More