How Your WHY Drives Your HOW

Do you think of our your life as having a purpose? Can you reason that you are here to contribute something for others to consume? Over the last few years, I have come to the conclusion that my WHY is really quite simple. In fact, it is so simple it can be fully described in […]

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3 Reasons Why Selling Enterprise Technology On Value Requires a Solid Reputation

Want to sell value to your customers? If you do, you had better make sure you have a rock-solid reputation in the markets you serve. Value-based selling in enterprise software and services sales is critical. Companies deciding about enterprise software know the benefits and consequences of their purchasing decisions. Partners and vendors selling to these […]

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