If You Build It They Will Come: Coworking’s Potential Big Miss

According to Wikipedia, coworking “is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization.” Further, “coworking is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with people who value working in the same place alongside each other.”

 

Ok, now that we have a definition of what coworking is — beyond the obvious — let’s address the reality. Questions that often surface like, “What the hell do we do with all this office space we thought we needed from decades past?” are often the foundation of its existence. Remember the time when a bank branch was believed to be required on every corner and a local bookstore was expected to be in every town? It seems like Home Depot and Amazon solved this problem, and eventually, Amazon will be the cure for everything we need.

To read the rest of my article on the Huffington Post click here. 

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About the author: Christian J. Farber and wife Susan live in Tinton Falls, NJ. Their home is near the shore where they spend a lot of time at the beach with their three boys. Chris is a featured and contributing author on many social media platforms. These include The Huffington Post, Good Men Project and LinkedIn. Chris has had a long career in Marketing and Sales. He is a visionary thinker on business development. Chris has a reputation for building high-performing marketing and sales teams. His unique management style focuses on allowing people to perform without pressure or interference. Chris led many successful teams and performed transformation work at State Street Bank. Further, he has had success at start-up companies like Albridge Solutions. At Albridge, Chris was an early employee and helped lead the company’s dramatic growth. Albridge, acquired by PNC Bank in 2008 for more than $300 million, is now a unit of The Bank of New York.

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